TNC Case Study and the Value of Strategic Alliances
Number of pages:
10
ABSTRACT:
This 10 page paper is written in two parts. The first part considers the case stud of the News Corporation and the position it was in during 2000. The paper includes a SWOT analysis, the rationale behind the model used, the advantages and advantages of related diversification and a potential future strategy. The second part of the paper looks at how joint ventures and strategic alliances have been used in the automotive industry and the advantages they have helped realise. The bibliography cites 4 sources.
FILE NAME:
File: TS14_TETNCsta.rtf
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